Build
Your Entrepreneurial
Advisory Practice
from start to finish

Start here

Exclusive Training

“Action is the foundational key to all success.” – Pablo Picasso

The evolution of finance is calling for financial caregivers. When we guide clients on matters of the heart and truly become purveyors of advice, we find lasting fulfillment and the true measure of life for those we serve and for ourselves.

Exclusive Training

“Action is the foundational key to all success.” – Pablo Picasso

The evolution of finance is calling for financial caregivers. When we guide clients on matters of the heart and truly become purveyors of advice, we find lasting fulfillment and the true measure of life for those we serve and for ourselves.

How to Explain the Fee Structure of Your Advice-Based Business

Though the financial industry is gravitating more and more toward advice-based advisors and away from commissioned-based ‘salespeople’, some of my clients (and likely many of yours) are still confused about how fees differ between the two groups. This is especially...

Is Blind Tradition Hurting Your Independent Advisor Business?

Do you know how many actions in your life are a result of blind tradition? Blind tradition can be defined as a habit that is performed simply because ‘it’s always been done that way’ and that you never really examine to find out why. I heard a great story that...

How to Be a Counselor to Your Financial Planning Clients

Not all financial advisors are created equally. While some are perfectly content to buy stocks for their clients and help them fund retirement accounts, others want to go deeper and form a stronger relationship with those they advise. If you’re an advice-based planner...

Curiosity: The Secret to Your Entrepreneurial Success

What do Walt Disney, Albert Einstein, and Steve Jobs all have in common? Many of you might say imagination, which is certainly true, but I would argue that there was something else there that made them truly great: curiosity. These three great innovators knew that if...

Want to be More Interesting to Your Clients? Here’s How

No matter what you tell people (or yourself), you likely want to be known as an interesting person. This can be especially prevalent among financial planners who often have the stigma of being boring or sticks in the mud. Unfortunately, many advisors try so hard to...

Ready to learn more? 

Sign Up for Our FREE introductory training course!

True Measure is a Registered
Investment Advisor

GET IN TOUCH